I UPDATED MY LOGO. MAYBE YOU SHOULD TOO.
Well. I finally did it. I updated my logo. I have been wanting to update my logo for some time but it was one of those things that was easy to put off. "Oh, I will get to that next month", I would say. But finally, after putting it off for too long, I went ahead and started the process of creating a new logo. And now, I wish I had done it sooner. While it seems that creating logos for photography businesses is becoming easier with all the sites claiming free logo creators or stylish signatures, I wanted to use a professional because I know a logo can have a large impact on your business whether now or in the future as you try to grow.
WHY I UPDATED MY LOGO
First let's take a look at my first logo. I created this logo myself and have used it the entire life of my business to date. It is very simple logo using my initials with the name of my business underneath.
This is very typical for those starting their photography business. Just throw "Photography" behind your name and KaPow, you're in business. Of course designing a logo takes a little more time and thought. Somethings to consider are shape, font, color or no color, which color, all text or use an image, does it represent everything you do as a photographer and can your business grow and not outgrow your logo. While I enjoyed making my first logo I will admit that it seems a little amateurish. That's the reason why I decided to go with a professional to update my brand. Let's first take a look at why I wanted to update my logo. Then I will give a quick overview of the process and then I will talk about other types of logos and why I went the route that I did.
WHY I WANTED TO UPDATE MY LOGO
Here is a list of the reasons why it was time to create a new logo
I was lucky enough to meet and complete some small photography and editing jobs for the owner at Headfirst Creative. I approached him about updating my logo and he was more than happy to help. The first part of the process was filling out a questionnaire in order to get to know me, my business and my clients better. Some of the questions were easy to answer. Others I had not really thought about and it forced me to think about my business in different way. After the questionnaire we sat down together to discuss some ideas and thoughts on how the new logo might be used.
After that he presented me with 4 different logos, of which one really excited me. From there he took that design and put it into 4 more different layouts with a stylish font. The final products are below.
New circular logo
Logo and name in landscape
I could not be happier with the new design. The overall process was great and I learned a little bit about myself and my business at the same time.
OTHER LOGO CREATORS
Let's take a quick look at some of the other options for creating new logos and why I decided to go with a professional.
Every person has different tastes along with different reasons for why they choose the logo they choose. Your logo should speak to you but also to your customers as it represents the product that you offer. I believe my new logo does just that. RIP old logo.
Explore | Compose | Capture | Publish
Keywords: brands, create, creativity, education, headfirst creative, j. silkstone photography, landscape, learning, marketing, north carolina photographer, photography logos, photography tip, stock photography, tips
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